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For years, self-driving car companies operated under the belief that their technology and current road infrastructure would be enough. In 2018, Pizza Hut announced that it was working with Toyota to release a fully autonomous delivery vehicle.īut self-driving vehicles are far from mainstream. "This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations."ĭomino's isn't the first pizza chain to play around with this technology.
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"There is still so much for our brand to learn about the autonomous delivery space," Dennis Maloney, Domino's senior vice president and chief innovation officer, said of the new initiative. While these experiments are useful to get the ball rolling when it comes to innovation and building buzz for the brand, consumers shouldn't expect a seismic shift in the way food is delivered. And in 2013, Domino's tested out pizza delivery via drone in the United Kingdom. In 2017, the Michigan-based company used a self-driving Ford Fusion hybrid to deliver pizzas to randomly chosen customers in Ann Arbor, Michigan. This isn't Domino's first foray into the world of autonomous deliveries. Nuro's robot car was the first completely autonomous, human-free on-road delivery vehicle to receive regulatory approval from the US Department of Transportation last year, Domino's said. Once the car arrives, the customer enters the number on the bot's touchscreen, and the car doors open up to serve the food.
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Here's how it works: Customers in the Woodland Heights neighborhood of Houston can choose robot delivery and receive texts with updates on the car's location and a numerical code that can be used to retrieve the order. For those who opt in, their pies will arrive in a fully autonomous vehicle made by Nuro. This week, Domino's is rolling out a robot car delivery service to select customers in Houston. (CNN) - The robots are coming, and they're bringing pizza. Nuro, based in Mountain View, Calif., offers a convenient, eco-friendly, safe alternative to driving, and is currently operating robots in local communities in Texas, Arizona, and California. and more than $7.8 billion internationally. Domino’s had global retail sales of more than $16.1 billion in 2020, with nearly $8.3 billion in the U.S. It ranks among the world’s top public restaurant brands with a global enterprise of more than 17,600 stores in over 90 markets. With its autonomous delivery service, the R2 can deliver groceries, prescription drugs, hot food, and other locally sourced goods to areas that are currently underserved.įounded in 1960, Domino’s is the largest pizza company in the world based on retail sales.
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R2 is designed to operate exclusively on public roads just like other cars and trucks. The growing demand for great-tasting pizza creates the need for more deliveries, and we look forward to seeing how autonomous delivery can work along with Domino’s existing delivery experts to better support the customers’ needs.” “This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot, and how it affects store operations. “There is still so much for our brand to learn about the autonomous delivery space.
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“We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” says Dennis Maloney, Domino’s senior vice president and chief innovation officer. R2’s doors will then gently open upward, revealing the customer’s hot Domino’s order.īeginning this week, select customers in Houston, specifically the Domino’s outlet in Woodland Heights, located at 3209 Houston Ave., who place a prepaid order on on certain days and times can choose to have their pizza delivered by Nuro’s R2 robot. Once R2 arrives, customers will be prompted to enter their PIN on the bot’s touchscreen.
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Customers who are selected will receive text alerts, which will update them on R2’s location and provide them with a unique PIN to retrieve their order.Ĭustomers may also track the vehicle via GPS on their order confirmation page. Here’s how it works: select customers who place a prepaid website order from a participating Domino’s store can opt to have their order delivered by R2. There are no humans on board, rather the robot makes deliveries based on customer orders. Nuro’s R2 robot is the first completely autonomous on-road delivery vehicle with a regulatory approval by the U.S. in Ann Arbor Township and Nuro, a leading self-driving delivery company, are launching autonomous pizza delivery. Photo courtesy of Domino’s Pizzaĭomino’s Pizza Inc. Domino’s has partnered with Nuro to launch autonomous pizza delivery.